Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]
How to Get More Wedding Inquiries this Year (Hint: Mind Your Funnel)
Things change fast in the wedding industry. Like lightening fast. Algorithm changes can knock down your search engine rankings or social media engagement overnight. The wedding trends you thoughtfully incorporated into your styled shoot aren’t fresh, unique or unexpected enough for the wedding blogger you submitted to. And a new crop of young brides turned wedding […]
Pricing With Confidence: A Review of the Planner’s Lounge New Pricing Guide
Wondering how to price your wedding planning services? You’re not alone. One of the biggest questions I hear from wedding planners is: How do I price my services. Nearly every major wedding conference covers the topic is some way, shape or form. And, of course, to varying degrees of satisfaction. And still, every year, the question […]
Top Wedding Trends for 2018
One of the more entertaining responsibilities that come with a career in the wedding industry (second, maybe to eating cake every weekend), is keeping up with the latest wedding trends. Couples expect that savvy event professionals will not only be familiar with whats popular but also aware of what is coming around the bend. […]
How A Perfect Grade in College Stats Made Me Better At Business
As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
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