Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
Content Strategy
Mountainside
Best Practices for Marketing Your Catering Business
The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong as […]
Eliminate Social Media Writers Block with These Two Steps
Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]
How to Get More Wedding Inquiries this Year (Hint: Mind Your Funnel)
Things change fast in the wedding industry. Like lightening fast. Algorithm changes can knock down your search engine rankings or social media engagement overnight. The wedding trends you thoughtfully incorporated into your styled shoot aren’t fresh, unique or unexpected enough for the wedding blogger you submitted to. And a new crop of young brides turned wedding […]
How A Perfect Grade in College Stats Made Me Better At Business
As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
