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Mountainside Media

Data Based Marketing for Service-based Businesses

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Content Strategy

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Written by Christie Osborne

2 Key Reasons Your Website Needs a Thank You Page

Take a moment to consider your marketing mix. It’s likely made up of assorted tactics—ad campaigns, editorial columns, social media messaging, trade shows, and the like. Together, they are designed to drive interested people to your website. Sound about right? While all of that is well and good, the smartest business owners recognize that an […]

· Categorized: Content Strategy · Tagged: key website pages

Written by Christie Osborne

A Guide to Marketing Audits for Creative Professionals

Have you ever found yourself with what you thought was a marketing budget, only to find that you’re not seeing the results you’d expected? Maybe you’re spinning your wheels, wondering where all that money went, and where all of your ideal clients are. Spending valuable time and resources for little to no return is frustrating, […]

· Categorized: Content Strategy · Tagged: audits, marketing audit

Written by Christie Osborne

Email Marketing Strategies that Resonate with Every Generation

Marketing is really just a giant puzzle that challenges business owners to find the right formula that attracts ideal clients and influences their purchasing decisions. Yet, it can feel challenging when you feel the need to reach every generation in the market, especially when you consider that the oldest members of Generation Z are in […]

· Categorized: Content Strategy · Tagged: cross generational marketing, email marketing, Gen X, Gen Y, Gen Z, millennials

Written by Christie Osborne

The Secret to Discovering and Engaging Your Ideal Client Avatar

Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]

· Categorized: Content Strategy, Research · Tagged: Ideal Client Avatar

Written by Christie Osborne

Best Practices for Marketing Your Catering Business

The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong as […]

· Categorized: Content Strategy · Tagged: caterers, marketing

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Mountainside Media

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Mountainside Media. Located at: 94 Berner Street, Suite D, Office #3, Mammoth Lakes, CA 93546 Phone: 828-246-1741