The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong […]
Eliminate Social Media Writers Block with These Two Steps
Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]
How to Get More Wedding Inquiries this Year (Hint: Mind Your Funnel)
Things change fast in the wedding industry. Like lightening fast. Algorithm changes can knock down your search engine rankings or social media engagement overnight. The wedding trends you thoughtfully incorporated into your styled shoot aren’t fresh, unique or unexpected enough for the wedding blogger you submitted to. And a new crop of young brides turned wedding […]
How A Perfect Grade in College Stats Made Me Better At Business
As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
Photographers: The Real Reason I Didn’t Publish Your Wedding Submission
You submitted a wedding to a blog you love. You lovingly curated your images. You’ve been waiting for a response for days (or weeks) Then you get the dreaded rejection. The reason? “Details aren’t a fit stylistically.” You just don’t understand! What does that even mean? You really researched blogs. You spent time looking at […]