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Mountainside Media

Data Based Marketing for Service-based Businesses

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Written by Christie Osborne

How Simple Market Research Will Make You a Stronger Marketer

When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]

· Categorized: Research · Tagged: competitive research, Ideal Client Avatar, market research, marketing mistakes

Written by Christie Osborne

The Secret to Discovering and Engaging Your Ideal Client Avatar

Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]

· Categorized: Content Strategy, Research · Tagged: Ideal Client Avatar

Written by Christie Osborne

Is the Average Couple Hurting Your Wedding Business

What you’ve been told about marketing is probably wrong. You’ve seen those wedding industry surveys that tell you the average wedding budget, the average age, the average household income, and the average education level of the so-called “Average Wedding Couple.” And you noticed that this “Average Wedding Couple” finds inspiration on wedding blogs, Pinterest, and […]

· Categorized: Content Strategy · Tagged: Ideal Client Avatar

Are You Using Google Analytics To Make Smarter Marketing Decisions?

Download "5 Google Analytics Reports for Event Pros". FREE workbook and see how well your marketing is working.

Mountainside Media

Data-Driven Marketing You Can Trust

9 Huge SEO Mistakes Wedding Pros Make, How to Fix Them, and Free Keyword Tools

How Simple Market Research Will Make You a Stronger Marketer

5 Steps for Using Data and Analytics to Grow Inquiries and Sales

2 Key Reasons Your Website Needs a Thank You Page

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Mountainside Media. Located at: 94 Berner Street, Suite D, Office #3, Mammoth Lakes, CA 93546 Phone: 828-246-1741