Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
Ideal Client Avatar
Mountainside
Is the Average Couple Hurting Your Wedding Business
What you’ve been told about marketing is probably wrong. You’ve seen those wedding industry surveys that tell you the average wedding budget, the average age, the average household income, and the average education level of the so-called “Average Wedding Couple.” And you noticed that this “Average Wedding Couple” finds inspiration on wedding blogs, Pinterest, and […]
