Venues are closed. Most of us are sheltering in place. Many couples are forced to reschedule, or worse, in the midst of financial uncertainly, scaling back, eloping or cancelling their weddings altogether. In time like these, it’s more important than ever to stay top-of-mind and offer value to current and potential clients in order […]
How to Adjust Your Social Media Posts During a Crisis
When a crisis hits, whether it’s a wild fire or a global pandemic, it’s hard to know how to react appropriately on social media. Should you continue to market your business? Is it OK to highlight previous events? Should I post updates about the crisis? When can we “go back to normal” with social posts? […]
Best Practices for Marketing Your Catering Business
The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong […]
4 Wedding Business Trends to Level Up Your Company in 2020
For most people, the new year is a time for setting resolutions to become a better version of yourself. If you run a business, you may have a similar process in your company as you’re swapping out for a new calendar. Whether you’re looking to double your social media followers or boost your revenue for […]
10 Things Backcountry Skiing Can Teach You about Being a Great Marketer
Living and skiing in my hometown reminds me a lot of the challenges and joys of marketing online. First, like the Internet itself, Mammoth Mountain can be a fairly crowded place. It’s huge to be sure, but the resort is within driving distance of two major metropolitan areas, L.A. and San Fransisco. Millions of […]
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