Take a moment to consider your marketing mix. It’s likely made up of assorted tactics—ad campaigns, editorial columns, social media messaging, trade shows, and the like. Together, they are designed to drive interested people to your website. Sound about right? While all of that is well and good, the smartest business owners recognize that an […]
The Right (and Wrong) Way to Think About Your Web Analytics
The most common question I get is a simple one: How do I make more money? Every business owner asks themselves this at some point or another. Surely, it’s been on your mind before. Increasing your profit margin is always a worthwhile goal, but becomes especially critical when the economy is down, or even during […]
The Power of Competitive Market Research
Have you ever looked out at the market and felt like your work was just a commodity? Do you feel as if clients see your offerings as indistinguishable from those of your competitors? If you thought ‘yes’ in response to these questions, the truth is that you’re not alone. In today’s oversaturated market, it has […]
A Guide to Marketing Audits for Creative Professionals
Have you ever found yourself with what you thought was a marketing budget, only to find that you’re not seeing the results you’d expected? Maybe you’re spinning your wheels, wondering where all that money went, and where all of your ideal clients are. Spending valuable time and resources for little to no return is frustrating, […]
So, You Want to Outsource Social Media
Social media is a cornerstone of an effective marketing strategy, but it takes a fair bit of time and effort to get it right. For many business owners, outsourcing can be a smart solution to maintain a consistent social media presence without sacrificing valuable time better reserved for client work. However, outsourcing without proper preparation […]
- 1
- 2
- 3
- …
- 9
- Next Page »
