Updated September 9, 2022 SEO stands for Search Engine Optimization, and it’s the process of optimizing your business’s entire online presence so you can rank higher in search engine results and be found by engaged couples and your target audience.
When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
Do you feel like your marketing is working, but your business still isn’t growing at the pace you’d like? You probably don’t need more marketing, you need better marketing and looking at the right numbers and analytics can help. While plenty of people review readily available metrics social likes, follower count, website traffic, or time […]
Take a moment to consider your marketing mix. It’s likely made up of assorted tactics—ad campaigns, editorial columns, social media messaging, trade shows, and the like. Together, they are designed to drive interested people to your website. Sound about right? While all of that is well and good, the smartest business owners recognize that an […]
The most common question I get is a simple one: How do I make more money? Every business owner asks themselves this at some point or another. Surely, it’s been on your mind before. Increasing your profit margin is always a worthwhile goal, but becomes especially critical when the economy is down, or even during […]