Explore how U.S. wedding spending evolved in 2024 with new data from The Wedding Report. Discover why couples are cutting guest lists but investing more in meaningful experiences—and what it means for wedding professionals.
Research
Mountainside
How Simple Market Research Will Make You a Stronger Marketer
When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
The Power of Competitive Market Research
Have you ever looked out at the market and felt like your work was just a commodity? Do you feel as if clients see your offerings as indistinguishable from those of your competitors? If you thought ‘yes’ in response to these questions, the truth is that you’re not alone. In today’s oversaturated market, it has […]
