Does Everything Look Right But Still Feel ... Off?
Start Here: Marketing Performance Diagnostic
Most clients start with a Mountainside Diagnostic—a clear, strategic audit of what’s working, what’s broken, and what needs attention.
We look at your marketing systems, lead flow, performance data, automations, and sales process. We surface the friction points, identify what’s costing you time or money, and deliver a prioritized roadmap you can implement with us—or on your own.
This isn’t a content audit or a teardown. It’s a focused evaluation built for business owners who already have systems in place—but aren’t seeing results.
You’ll walk away with insight, not guesswork. A clear next move, not another set of ideas.
Need more than the basics?
We work with service-based businesses who’ve already built the foundation—CRM, automations, workflows, and marketing campaigns and ads. Sometimes the pieces are working. Sometimes they’re working against each other.
Our job is to figure out what’s worth fixing, what needs to be rebuilt, and where your marketing is quietly underperforming—even if everything looks fine on the surface.
That can mean optimizing ad campaigns, fixing broken reporting, using AI to save your team hours each week, or conducting real market research so your message actually lands.
We lead with strategy and support it data and reporting that shows real performance.
We love working with...
We love working with smart, savvy clients who aren’t new to marketing and have unique challenges.
These are folks who have already built the infrastructure (mostly). They’ve run ads (maybe). They love social media and launching new campaigns (or have hired someone who can love it for them).
Many of then have hired a team to help manage it all, but some of them have figured out how to wear many hats (with the help of AI and automations).
But despite all that effort, something’s still not landing (and it not because they haven't done everything imaginable to fix their marketing and sales).
They want to understand what’s really going on—and what to do about it.
Sound like you? Good. We love hard challenges not easily fixed with more hustle or a generic advice.
We may be a good fit if:
- You’ve already invested in marketing—but aren’t confident in what’s actually working
- Your systems are technically in place, but still require too much handholding
- You’re hiring someone and don’t want them walking into a mess
- You’re getting traffic, leads, or sales—but the numbers don’t line up
- You’re not looking for more content. You’re looking for clarity.
We're not a good fit if:
- You’re still DIY-ing and haven’t built foundational systems
- You’re hoping for plug-and-play automations to solve deeper strategy issues
- You want someone to “just take it over” with no input or collaboration
- You aren’t ready to pause and reassess before pushing forward
HOW WE WORK
We’re allergic to one-size-fits-all.
When something still isn’t working—and no one else has been able to fix it—you need a partner who works within the real constraints of your business: the tech you already use, the people you already have, and the goals you’re actually trying to reach.
Here’s how that usually unfolds:
1. Diagnose the System
We start with a Fix-It Audit or VIP Day. We assess what’s already built, identify gaps, and give you a prioritized plan to fix what’s slowing you down—and get the most performance and efficiency from what you already have.
2. Implement What Matters
We help you act on that plan. That might include rebuilding reporting, improving ad performance, automating repeatable tasks with AI, or mapping the actual customer journey. It may also mean supporting your next hire—so they’re stepping into clarity, not confusion.
3. Refine and Measure
Once the systems are working, we help you stay on track. That includes building dashboards your team actually understands, reporting that reflects what’s real, and ongoing strategy support when it’s time to optimize, rebuild, or grow.
Our Core Competencies
We’re the partner you bring in when things aren’t performing—and you need someone who can spot the issue, optimize your tools, and make it work.
Other Projects We've Taken On
Some of the strongest results we’ve delivered didn’t start with a service. They started with a question:
“Why aren’t our bookings converting—even though we’re getting traffic?”
“Is this ad budget actually doing anything?”
“How do we know what’s working across multiple venues or offers?”
“We set up automations—but why is the team still doing everything manually?”
We’ve helped clients:
Rebuild reporting to reflect actual lead flow across multiple platforms
Restructure underperforming ad campaigns and cut cost per lead in half
Use AI to automate follow-up and recover ghosted inquiries
Translate raw GA4 data into dashboards that support team accountability
Run voice-of-customer research to realign messaging—and double inquiry rates
In other words, we specialize in targeted, strategic action based on what your business actually needs.
It's not just about data.
It's about humans
More Kind Words
In the best possible way, Christie pushed me to dig deep. She coached me to find just the right ideas, concepts, and words to communicate my approach and service in a way that reflects my deepest beliefs - my "why." She then guided me through the process of translating that language into website copy that would resonate with my ideal clients.
- Maria Northcott
Christie Osborne is a top notch content provider and expert. I have worked with her as a client of her marketing consulting, and she provided me a great roadmap to earning new revenue.
- Rich Lang
Christie with Mountainside Media knows her stuff! She is able to provide a comprehensive perspective on your business and specific actionable items to take it to the next level. It’s helpful to have someone look at your business from a marketing perspective and break down the maze of modern marketing.
- Brenda Bergreen
All services include
Services include
Lots of marketers have ideas about how you should market your business. But we bet you don't need more ideas; you need performance. Our strategies take a look under the hood of your business and determine the best and most efficient opportunities to find and target new customers.
Our strategies take a look under the hood of your business and determine the best and most efficient opportunities to find and target new customers.
We believe in building meaningful connections with online audiences through authentic and engaging content. Our approach focuses on building trust, fostering long-term relationships, and driving sustainable growth for your business. Experience the power of our team's empathetic and human-centered approach to marketing and tap into your brand's true potential.
Our approach focuses on building trust, fostering long-term relationships, and driving sustainable growth for your business.
While we try and streamline the account setup process with video tutorials and step sheets, sometimes you need someone to do it for you. We offer every client live tech support using Splashtop software (upon request). We'll log into your computer remotely and get you set up quickly while you sit back and watch. Once the session ends, we are automatically logged out of your computer and can only reaccess it with a new session key, keeping you digitally safe and secure.
We offer every client live tech support using Splashtop software (upon request). We'll log into your computer remotely and get you set up quickly while you sit back and watch.
Our deep expertise and passion for performance mean that we can dive into the deep end pretty quickly. So rather than have you risk hand and finger cramps from furiously taking notes, we record every meeting with Fathom, and its handy AI robot will transcribe and summarize the highlights for you. Finding a particular tip, tactic, or strategy is as easy as doing a keyword search, and viola! You can be taken to the exact place in both the transcript and video to review that section of the meeting.
We record every meeting with Fathom, and its handy AI robot will transcribe and summarize the highlights for you. Finding a particular tip, tactic, or strategy is as easy as doing a keyword search.
With deep expertise in the travel, events, and online services industries, we understand the unique challenges and opportunities that these businesses face. Whether you're a local hotel aiming to extend guest stays, a wedding pro targeting engaged couples, or a service provider in search of new clients, we combine our industry experience with your data and analytics to produce campaign strategies aimed at achieving your business goals.
Whether you're a local hotel aiming to extend guest stays, a wedding pro targeting engaged couples, or a service provider searching for new clients, we combine our industry experience with your data to help achieve your business goals.
Ever work with a marketer who pats themselves on the back when things go well and blames "The Algorithm" when campaigns fail? Yeah, no so useful. We believe that finding and fixing problems is just as important as leveraging and celebrating success. Our data-driven approach keeps us on the lookout for any problems so we can fix them fast. Not only is this kind of transparency the right thing to do, it allows us to prevent wasted time and money.
Our data-driven approach keeps us on the lookout for any problems so we can fix them fast. Not only is this kind of transparency the right thing to do, it allows us to prevent wasted time and money.
