Press and Resources

Owner Christie Osborne is a regular contributor to top industry websites, blogs and podcasts, including on Catersource, NACE and Rising Tide Society. Below you’ll find a selection of articles and contributions sorted by topics.

LATEST PRESS

Analytics, Data and Insights

• November 23, 2020 NACE: Four Google Analytics Reports to Help You Drive Conversions
• November 19, 2020: Wedding IQ Holiday Analytic Must-Haves: How to Set Yourself Up to Track a Successful Holiday Season
• August 25, 2020 Catersource The #1 Thing You Need to Set Up on Your Website to Track ROI
• August 20, 2020: She Creates Business (podcast) How to Set Yourself Apart from Your Competitors with Quantitative Data
• July 13, 2020: NACE 3 Things to Learn from Your Web Metrics
• March 2, 2020: Wedding Bossness Google Analytics for Busy Business Owners
• February 18, 2020: Special Events Event Pros: Marry Your Social Media Metrics for Better Analysis
• January 15, 2020: Catersource 3 Website Metrics to Track in 2020
• December 5, 2019: Frame Your Way Measuring the Effectiveness of Your Marketing
• July 29, 2019: Catersource How to Beat Social Media Algorithms in 2019
• July 23, 2019: Wedding Industry Insider Christie Osborne Shares a Powerful Marketing Framework and Demystifies Vital Technical Concepts
• October 3, 2018: Sage Wedding Pros Algorithms: What You Need to Know and Why they Are Important

Advertising Online

• November 27, 2018: Catersource When Your Facebook Ads aren’t Working
• October 30, 2019: Catersource Setting Up Your Facebook Ads for Success
• September 25, 2018: Catersource Designing Facebook Ads that Work
• September 19, 2018: NACE Turn your Ads into Clients. Two Ways To Supercharge Your Next Advertising Campaign

Crisis Communication

Natural Disasters are becoming a regular part of life for many event pros. Whether it’s wildfires, hurricanes, flooding, or earthquakes, being prepared is the first step in adequately managing a crisis. In the following articles and interviews, Christie discusses the key actions to prepare for, deal with, and recover from a catastrophe.

• July 30, 2020: Catersource Social Media and Crisis Recovery: What You Need to Know for Effective Messaging
• July 18, 2020 Catersource Preparing for Recovery with Social Media Advertising
• July 2020: Catersource Magazine Preparing for Recovery With Social Media Advertising (Page 14-15)
• June 4, 2020: Catersource Top-of-Mind Marketing Tactics that Aren’t Tone Deaf
• May 15, 2020: NACE What to Do Now to Prepare for Recovery (QUOTE)
• April 16, 2020: Catersource Navigating Social Media During a Time of Crisis
• March 23, 2020: Wedding Planning Academy Social Media Communications During a Crisis
• March 23, 2020: The Wedpreneur Podcast Crisis Communication & Social Media Strategies
• March 17, 2020: Planner in Training Coronavirus and your wedding business
• March 13, 2020: The Wedding Biz Online Crisis Communication and the Corona Virus
• September 30, 2019: Catersource Your Roadmap to Successful Communications in the Face of Crisis
• February 19, 202o: Catersource Candid Conversations about Natural Disasters
• March 19, 2019: Special Events Smart Social Media Strategies for Event Companies in Emergencies
• March 7, 2019: NACE How to Handle Social Media for Business When Disaster Strikes
• January 21, 2019: Wedding IQ Weathering the Storm: Preparing a Social Media Plan for Emergencies
• January 16, 2019: This Week in Weddings  Crisis Communication for Event Pros

Branding and Content Strategy

• August 12, 2020: NACE 4 Areas to Address if You’re Not Seeing a Strong ROI
• August 6, 2020: Good Shuffle The Ultimate Monthly Business Checklist for Event Pros
• July, 2020: All Seated How to Identify and Virtually Reach Your Ideal Client Avatars (ICA)
• March 11, 2020: Honey Book | Rising Tide Building Your Brand and Content Strategy Around Your ICA
• October 28, 2019: Catersource Measuring Up Your Marketing to Massive Goliath Companies
• October 3, 2019: Special Events An Event Pro’s Guide to Content Marketing
• September 12, 2019: NACE You and Your ICA – The Dream Team
• August 26, 2020: Catersource Mind Your Funnel
• July 23, 2019: Wedding MBA Podcast Finding More Ideal Clients
• July 15, 2019: Special Events Three Simple Ways to Attract Your Event ‘ICA’–Before Your Competition Does
• April 30, 2019: Catersource Creating a Content Strategy in Three Simple Steps
• January 29, 2019: Catersource Mapping Out Your Ideal Client from Head to Toe
• December 26, 2019 Catersource Simple Ways to Develop a Brand that Woos and Wins Clients

Business

• November 17, 2020: Catersource How Content Marketing Creates Thought Leaders (and Where to Start)
• March 6, 2020: Ladders (quote) 27 books every woman should read in their career
• December 17, 2019: Honey Book | Rising Tide The Secret to a Digital Detox for Entrepreneurs
• August 2019: The Wedding Business Magazine Four Ways to Diversify Revenue Streams for Wedding Pros (p 78-80)
• July 16, 2019: Honey Book | Rising Tide Considering Starting a Mastermind? Here are 5 Things You Should Know

Email Marketing

• August 21, 2019: Special Events Refreshing Email Strategies for Cross-Generational Event Marketing
• February 9, 2019: Catersource Email Marketing is Dead… Oh, Wait!

Holiday Tips

• November 19, 2019: Catersource Reaching Your ICA During the Holiday Season
• October 18, 2019: Catersource Holiday Ads & Social Media: What’s the Key to Success?

Marketing Plans and Strategy

• November 30, 2020: Wedding IQ Setting Realistic Marketing Goals for 2021
• June 14, 2020: Catersource Mid-Year Check-in: Evaluating, Refining, and Enhancing Your Marketing Strategy
• December 30, 2019: Wedding IQ Setting New Marketing Goals for the Year Ahead
• December 20, 2019: NACE End-of-Year Marketing Analysis: What to Track and How to Transform in 2020
• December 18, 2019: Catersource 3 Simple Steps for Redefining Your Marketing Plan in the Off-Season
• June 24, 2019: Catersource Mid-Year Check-in: Evaluating Your Advertising & Marketing Efforts
• June 14, 2019: NACE Where to Start When You Need to Change Your Marketing Strategy
• January 17, 2019: Good Shuffle It’s Time to Audit Your Event Business Marketing Plan
• January 24, 2019: Honey Book | Rising Tide New Year, New Marketing Plan
• September 11, 2018: Special Events You Can’t Predict the Future of the Event Industry, but You Can Audit Your Marketing Plan

Millennials & Gen-Z

• August 21, 2019: Special Events Refreshing Email Strategies for Cross-Generational Event Marketing
• July 8, 2019: Wedding IQ Cross-Generational Marketing: How to Reach GEN X, Y, AND Z
• June 11, 2019: Weddings for Real Marketing to Generation Z
• March 26, 2019: Catersource Flagging Down the Gen Z Client as They Zip Past

Social Media

• June 16, 2020: Special Events Three Content Types in a Smart Social Media Strategy for Event Pros
• March 18, 2020: Catersource Three Simple Social Media Marketing Processes You Need in Place before Peak Season
• February 12, 2020: Catersource How to Put Social Media on Autopilot for Busy Season
• November 3, 2019 5 Strategies for Making Your Rental Company Stand Out on Social MediaGood Shuffle
• September 13, 2019: Sage Wedding ProsHow to Exude Confidence through Social Media
• September 12, 2019: Honey Book | Rising Tide Beyond Hashtags and Posts: New ways of attracting clients on Instagram
• May 28, 2019: Catersource Is it Time to Outsource Your Social Media?
• May 6, 2019: Good Shuffle 3 Simple Tips to Transform Your Rental Company’s Social Media Strategy
• April 24, 2019: The Wedding Business Magazine The Secret Weapon to Building Confidence in Your Facebook Marketing Strategies (p 98-100)
• March 26, 2019: Honey Book | Rising Tide The Right Way to Use Pinterest for Marketing
• February 1, 2019: The Wedding Business Magazine Reviewing Your Brand to Perfect Your Messaging on Facebook in 2019 (p 102-105)
• November 2018: All Seated How To Best Outsource Social Media
• October 25, 2018: Special Events How Event Pros Can Create Authentic Social Media Marketing
• October 22, 2018: Using social media to sell. Planner in Training