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Mountainside Media

Data Based Marketing for Event and Wedding Pros

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Press and Resources

Mountainside

Press and Resources

Owner Christie Osborne is a regular contributor to top industry websites, blogs and podcasts, including on Catersource, NACE and Rising Tide Society. Below you’ll find a selection of articles and contributions sorted by topics.

LATEST PRESS

AUTHORITY MAGAZINE

5 Things You Should Do To Become a Thought Leader In Your Industry

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Analytics, Data and Insights

  • November 23, 2020 NACE: Four Google Analytics Reports to Help You Drive Conversions
  • November 19, 2020: Wedding IQ Holiday Analytic Must-Haves: How to Set Yourself Up to Track a Successful Holiday Season
  • August 25, 2020 Catersource The #1 Thing You Need to Set Up on Your Website to Track ROI
  • August 20, 2020: She Creates Business (podcast) How to Set Yourself Apart from Your Competitors with Quantitative Data
  • July 13, 2020: NACE 3 Things to Learn from Your Web Metrics
  • March 2, 2020: Wedding Bossness Google Analytics for Busy Business Owners
  • February 18, 2020: Special Events Event Pros: Marry Your Social Media Metrics for Better Analysis
  • January 15, 2020: Catersource 3 Website Metrics to Track in 2020
  • December 5, 2019: Frame Your Way Measuring the Effectiveness of Your Marketing
  • July 29, 2019: Catersource How to Beat Social Media Algorithms in 2019
  • July 23, 2019: Wedding Industry Insider Christie Osborne Shares a Powerful Marketing Framework and Demystifies Vital Technical Concepts
  • October 3, 2018: Sage Wedding Pros Algorithms: What You Need to Know and Why they Are Important

Advertising Online

  • November 27, 2018: Catersource When Your Facebook Ads aren’t Working
  • October 30, 2019: Catersource Setting Up Your Facebook Ads for Success
  • September 25, 2018: Catersource Designing Facebook Ads that Work
  • September 19, 2018: NACE Turn your Ads into Clients. Two Ways To Supercharge Your Next Advertising Campaign

Crisis Communication

Natural Disasters are becoming a regular part of life for many event pros. Whether it’s wildfires, hurricanes, flooding, or earthquakes, being prepared is the first step in adequately managing a crisis. In the following articles and interviews, Christie discusses the key actions to prepare for, deal with, and recover from a catastrophe.

  • July 30, 2020: Catersource Social Media and Crisis Recovery: What You Need to Know for Effective Messaging
  • July 18, 2020 Catersource Preparing for Recovery with Social Media Advertising
  • July 2020: Catersource Magazine Preparing for Recovery With Social Media Advertising (Page 14-15)
  • June 4, 2020: Catersource Top-of-Mind Marketing Tactics that Aren’t Tone Deaf
  • May 15, 2020: NACE What to Do Now to Prepare for Recovery (QUOTE)
  • April 16, 2020: Catersource Navigating Social Media During a Time of Crisis
  • March 23, 2020: Wedding Planning Academy Social Media Communications During a Crisis
  • March 23, 2020: The Wedpreneur Podcast Crisis Communication & Social Media Strategies
  • March 17, 2020: Planner in Training Coronavirus and your wedding business
  • March 13, 2020: The Wedding Biz Online Crisis Communication and the Corona Virus
  • September 30, 2019: Catersource Your Roadmap to Successful Communications in the Face of Crisis
  • February 19, 202o: Catersource Candid Conversations about Natural Disasters
  • March 19, 2019: Special Events Smart Social Media Strategies for Event Companies in Emergencies
  • March 7, 2019: NACE How to Handle Social Media for Business When Disaster Strikes
  • January 21, 2019: Wedding IQ Weathering the Storm: Preparing a Social Media Plan for Emergencies
  • January 16, 2019: This Week in Weddings  Crisis Communication for Event Pros

Branding and Content Strategy

  • August 12, 2020: NACE 4 Areas to Address if You’re Not Seeing a Strong ROI
  • August 6, 2020: Good Shuffle The Ultimate Monthly Business Checklist for Event Pros
  • July, 2020: All Seated How to Identify and Virtually Reach Your Ideal Client Avatars (ICA)
  • March 11, 2020: Honey Book | Rising Tide Building Your Brand and Content Strategy Around Your ICA
  • October 28, 2019: Catersource Measuring Up Your Marketing to Massive Goliath Companies
  • October 3, 2019: Special Events An Event Pro’s Guide to Content Marketing
  • September 12, 2019: NACE You and Your ICA – The Dream Team
  • August 26, 2020: Catersource Mind Your Funnel
  • July 23, 2019: Wedding MBA Podcast Finding More Ideal Clients
  • July 15, 2019: Special Events Three Simple Ways to Attract Your Event ‘ICA’–Before Your Competition Does
  • April 30, 2019: Catersource Creating a Content Strategy in Three Simple Steps
  • January 29, 2019: Catersource Mapping Out Your Ideal Client from Head to Toe
  • December 26, 2019 Catersource Simple Ways to Develop a Brand that Woos and Wins Clients

Business

  • November 17, 2020: Catersource How Content Marketing Creates Thought Leaders (and Where to Start)
  • March 6, 2020: Ladders (quote) 27 books every woman should read in their career
  • December 17, 2019: Honey Book | Rising Tide The Secret to a Digital Detox for Entrepreneurs
  • August 2019: The Wedding Business Magazine Four Ways to Diversify Revenue Streams for Wedding Pros (p 78-80)
  • July 16, 2019: Honey Book | Rising Tide Considering Starting a Mastermind? Here are 5 Things You Should Know

Email Marketing

  • August 21, 2019: Special Events Refreshing Email Strategies for Cross-Generational Event Marketing
  • February 9, 2019: Catersource Email Marketing is Dead… Oh, Wait!

Holiday Tips

  • November 19, 2019: Catersource Reaching Your ICA During the Holiday Season
  • October 18, 2019: Catersource Holiday Ads & Social Media: What’s the Key to Success?

Marketing Plans and Strategy

  • November 30, 2020: Wedding IQ Setting Realistic Marketing Goals for 2021
  • June 14, 2020: Catersource Mid-Year Check-in: Evaluating, Refining, and Enhancing Your Marketing Strategy
  • December 30, 2019: Wedding IQ Setting New Marketing Goals for the Year Ahead
  • December 20, 2019: NACE End-of-Year Marketing Analysis: What to Track and How to Transform in 2020
  • December 18, 2019: Catersource 3 Simple Steps for Redefining Your Marketing Plan in the Off-Season
  • June 24, 2019: Catersource Mid-Year Check-in: Evaluating Your Advertising & Marketing Efforts
  • June 14, 2019: NACE Where to Start When You Need to Change Your Marketing Strategy
  • January 17, 2019: Good Shuffle It’s Time to Audit Your Event Business Marketing Plan
  • January 24, 2019: Honey Book | Rising Tide New Year, New Marketing Plan
  • September 11, 2018: Special Events You Can’t Predict the Future of the Event Industry, but You Can Audit Your Marketing Plan

Millennials & Gen-Z

  • August 21, 2019: Special Events Refreshing Email Strategies for Cross-Generational Event Marketing
  • July 8, 2019: Wedding IQ Cross-Generational Marketing: How to Reach GEN X, Y, AND Z
  • June 11, 2019: Weddings for Real Marketing to Generation Z
  • March 26, 2019: Catersource Flagging Down the Gen Z Client as They Zip Past

Social Media

  • June 16, 2020: Special Events Three Content Types in a Smart Social Media Strategy for Event Pros
  • March 18, 2020: Catersource Three Simple Social Media Marketing Processes You Need in Place before Peak Season
  • February 12, 2020: Catersource How to Put Social Media on Autopilot for Busy Season
  • November 3, 2019 5 Strategies for Making Your Rental Company Stand Out on Social MediaGood Shuffle
  • September 13, 2019: Sage Wedding ProsHow to Exude Confidence through Social Media
  • September 12, 2019: Honey Book | Rising Tide Beyond Hashtags and Posts: New ways of attracting clients on Instagram
  • May 28, 2019: Catersource Is it Time to Outsource Your Social Media?
  • May 6, 2019: Good Shuffle 3 Simple Tips to Transform Your Rental Company’s Social Media Strategy
  • April 24, 2019: The Wedding Business Magazine The Secret Weapon to Building Confidence in Your Facebook Marketing Strategies (p 98-100)
  • March 26, 2019: Honey Book | Rising Tide The Right Way to Use Pinterest for Marketing
  • February 1, 2019: The Wedding Business Magazine Reviewing Your Brand to Perfect Your Messaging on Facebook in 2019 (p 102-105)
  • November 2018: All Seated How To Best Outsource Social Media
  • October 25, 2018: Special Events How Event Pros Can Create Authentic Social Media Marketing
  • October 22, 2018: Using social media to sell. Planner in Training
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