There’s no denying the value of effective content marketing; it’s a strategy that can solidify your event business’ brand presence in the marketplace, appeal to your ideal clients, and ultimately boost your profitability. However, many see developing a marketing strategy as an arduous task. Suck folks are overwhelmed by the thought of constantly churning out […]
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Mountainside
4 Wedding Business Trends to Level Up Your Company in 2020
For most people, the new year is a time for setting resolutions to become a better version of yourself. If you run a business, you may have a similar process in your company as you’re swapping out for a new calendar. Whether you’re looking to double your social media followers or boost your revenue for […]
10 Things Backcountry Skiing Can Teach You about Being a Great Marketer
Living and skiing in my hometown reminds me a lot of the challenges and joys of marketing online. First, like the Internet itself, Mammoth Mountain can be a fairly crowded place. It’s huge to be sure, but the resort is within driving distance of two major metropolitan areas, L.A. and San Fransisco. Millions of […]
Christie Osborne Named to Prestigious Industry Advisory Board
FOR IMMEDIATE RELEASE The International Academy of Wedding and Event Planning (IAWEP) is pleased to announce their 2018-19 Advisory Boards. “2018 has already been an exciting year for the International Academy of Wedding and Event Planning,” shares Kylie Carlson, the Academy’s CEO and Founder. “With that, we’re thrilled to continue the momentum by assembling top […]
Pricing With Confidence: A Review of the Planner’s Lounge New Pricing Guide
Wondering how to price your wedding planning services? You’re not alone. One of the biggest questions I hear from wedding planners is: How do I price my services. Nearly every major wedding conference covers the topic is some way, shape or form. And, of course, to varying degrees of satisfaction. And still, every year, the question […]
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