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Mountainside Media

Data Based Marketing for Service-based Businesses

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Articles by Christie

Written by Christie Osborne

The Secret to Discovering and Engaging Your Ideal Client Avatar

Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]

· Categorized: Content Strategy, Research · Tagged: Ideal Client Avatar

Written by Christie Osborne

An Event Pro’s Guide to Advertising on Facebook

Many event professionals speak of their love-hate relationships with Facebook advertising. Although there’s no denying the power of effective Facebook ads, it’s easy to get lost in the process and find that your ads aren’t bringing home the ROI you’d expected. The worst part is that a failed Facebook ad isn’t just a waste of […]

· Categorized: Paid Advertising · Tagged: Digital Advertising, Facebook Ads, Social Media Ads

Written by Christie Osborne

What to Post on Social Media During the COVID Crisis

Venues are closed. Most of us are sheltering in place. Many couples are forced to reschedule, or worse, in the midst of financial uncertainly, scaling back, eloping or cancelling their weddings altogether. In time like these, it’s more important than ever to stay top-of-mind and offer value to current and potential clients in order to […]

· Categorized: Crisis Communication · Tagged: social media

Written by Christie Osborne

How to Adjust Your Social Media Posts During a Crisis

When a crisis hits, whether it’s a wild fire or a global pandemic, it’s hard to know how to react appropriately on social media. Should you continue to market your business? Is it OK to highlight previous events? Should I post updates about the crisis? When can we “go back to normal” with social posts? […]

· Categorized: Crisis Communication · Tagged: covid-19, natural disasters, social media

Written by Christie Osborne

Best Practices for Marketing Your Catering Business

The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong as […]

· Categorized: Content Strategy · Tagged: caterers, marketing

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