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Mountainside Media

Data Based Marketing for Service-based Businesses

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Articles by Christie

Written by Christie Osborne

A Guide to Marketing Audits for Creative Professionals

Have you ever found yourself with what you thought was a marketing budget, only to find that you’re not seeing the results you’d expected? Maybe you’re spinning your wheels, wondering where all that money went, and where all of your ideal clients are. Spending valuable time and resources for little to no return is frustrating, […]

· Categorized: Content Strategy · Tagged: audits, marketing audit

Written by Christie Osborne

So, You Want to Outsource Social Media

Social media is a cornerstone of an effective marketing strategy, but it takes a fair bit of time and effort to get it right. For many business owners, outsourcing can be a smart solution to maintain a consistent social media presence without sacrificing valuable time better reserved for client work. However, outsourcing without proper preparation […]

· Categorized: Business · Tagged: hiring, outsourcing, social media

Written by Christie Osborne

Effective Communications in Times of Crisis

Nowadays, social media acts as the “face” of our brands on the internet and is typically where our audience goes to find out more about our company. Sure, we have our websites and third-party press, but social media provides a dynamic platform where we can show up as our authentic selves and put our best […]

· Categorized: Crisis Communication · Tagged: social media

Written by Christie Osborne

Email Marketing Strategies that Resonate with Every Generation

Marketing is really just a giant puzzle that challenges business owners to find the right formula that attracts ideal clients and influences their purchasing decisions. Yet, it can feel challenging when you feel the need to reach every generation in the market, especially when you consider that the oldest members of Generation Z are in […]

· Categorized: Content Strategy · Tagged: cross generational marketing, email marketing, Gen X, Gen Y, Gen Z, millennials

Written by Christie Osborne

The Key to Discovering Core Content Pillars for Your Event Business

There’s no denying the value of effective content marketing; it’s a strategy that can solidify your event business’ brand presence in the marketplace, appeal to your ideal clients, and ultimately boost your profitability. However, many see developing a marketing strategy as an arduous task. Suck folks are overwhelmed by the thought of constantly churning out […]

· Categorized: Higgledy-Piggledy · Tagged: content marketing

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Mountainside Media. Located at: 94 Berner Street, Suite D, Office #3, Mammoth Lakes, CA 93546 Phone: 828-246-1741