We Use Data and Analytics to Develop Smart Strategies That Drive Marketing ROI
Many Businesses Waste Huge Portions of Their
Marketing Budgets Each Year
Are you wasting yours?
The good news is:
- You probably don’t need a website redesign, or a new directory listing, or a sponsorship with a wedding blogger.
- The real problem isn’t that Facebook and Instagram ads don’t work and that “Evil Zuck” is just trying to rip you off (ads do work when you know what you’re doing!)
- You don’t need another expensive Instagram/Pinterest/YouTube/Facebook/Blogging/SEO course that eats up valuable time and doesn’t yield promised results.
The bad news is:
- You know you have to market your business to grow it, but
- You probably have no idea which strategy is the right one to attract more clients.
So, you end up searching the internet for answers.
You find lots of advice (some good, some bad) about what you need to do to attract more clients, get more leads, and grow your audience.
You throw some spaghetti against the wall, trying this or that tactic, hoping something will stick. And maybe something DOES shift in your business. Maybe you DO start getting some more inquiries.
The problem is, you STILL don’t know exactly what works or how to make that magic happen on demand.
You feel like John Wannamaker, the marketer who famously said:
“Half the money I spend on advertising is wasted;
the trouble is, I don’t know which half.”
– John Wannamaker
The secret isn’t just marketing; it’s measuring your marketing.
And most marketers don’t know how to do that–not properly, anyway.
At Mountainside Media we measure what matters to get you results.
We work with event pros and creative entrepreneurs to set up and measure effective marketing and advertising campaigns that attract more clients, save time and money, and drive real ROI.
We believe if you spend money on marketing,
you should make money
Here's Exactly what we do:
Tech Set Up
It can be stressful setting up your own tech. What if you break something? What if you waste hours researching and watching YouTube videos and you still break something? What if when you break something, then have to hire someone to fix things and it ends up costing you a lot of money?
No worries, we have your back. We offer a la carte services for properly setting up your tech, including:
- Properly setting up Google Analytics to track and measure conversions.
- Installing your social media and Adwords pixels for retargeting campaigns.
- Consulting and campaign tracking set up, so you know exactly which marketing efforts are driving leads and sales.
Here’s a dirty secret no one wants to talk about: most content produced by wedding and event pros looks and sounds EXACTLY. THE. SAME.
All of it–websites, social media posts, digital ads all look and sound the same. When you look and sound the same, potential clients can’t tell you apart from your competition. You end up competing on price.
We take a research and data-driven approach to creating a brand platform and content strategy that beats your competition and attracts the right clients--clients who adore your work and pay you what you’re worth.
Our done-for-you and done-with-you services include:
- Research-based Ideal Client Avatar validation so you don't waste time and money marketing to an ICA that doesn't exist in the real world.
- Competitive research so you can determine how to set yourself apart and avoid price-shoppers.
- Market research and brand positioning to help you clarify your message and position your brand, even in a competitive market.
- Custom content strategies help eliminate writer’s block and differentiate yourself from the competition.
How much money have you wasted on Facebook/Instagram ads? Or influencer marketing? Or directory listings? Or wedding shows? Or on print media?
If you’re like most event pros, you’ve wasted thousands of dollars! We’re here to help. We ensure that when you spend money on advertising, you make money back.
We offer done-with-you and done-for-you services for:
- Facebook and Instagram advertising and re-marketing.
- Google Adwords Traffic Funnels.
- Custom consultation and campaign tracking for directory listings on The Knot, WeddingWire and wedding blogs.
Campaign Management and Optimization
You’re doing ALL THE THINGS. You have a professionally designed website. You have awesome engagement on social media. You’re even getting traffic to your website. But the inquiries still aren’t coming in at the rate you’d like, especially for the effort you’re putting in. It’s time to take a holistic view of your marketing mix so you can optimize the things that work and stop doing the things that don’t. That’s where campaign management and optimization come in.
We offer done-for-you and done-with-you services for:
- Funnel Optimization. We help you find and fix any leaks and gaps in your marketing funnel.
- Conversion Optimization. We help you turn your website into a conversion machine. Turn traffic into leads and leads into sales.
- Campaign management and reporting. We help you see how your entire marketing mix is performing and discover which channels and campaigns drive the most ROI.