When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
Ideal Client Avatar
Mountainside
The Secret to Discovering and Engaging Your Ideal Client Avatar
Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
Is the Average Couple Hurting Your Wedding Business
What you’ve been told about marketing is probably wrong. You’ve seen those wedding industry surveys that tell you the average wedding budget, the average age, the average household income, and the average education level of the so-called “Average Wedding Couple.” And you noticed that this “Average Wedding Couple” finds inspiration on wedding blogs, Pinterest, and […]
