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By Christie Osborne

How Simple Market Research Will Make You a Stronger Marketer

When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]

· Categorized: Research · Tagged: competitive research, Ideal Client Avatar, market research, marketing mistakes

By Christie Osborne

The Power of Competitive Market Research

Have you ever looked out at the market and felt like your work was just a commodity? Do you feel as if clients see your offerings as indistinguishable from those of your competitors? If you thought ‘yes’ in response to these questions, the truth is that you’re not alone. In today’s oversaturated market, it has […]

· Categorized: Research · Tagged: competitive research

Data-Driven Marketing Tips

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