Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
An Event Pro’s Guide to Advertising on Facebook
Many event professionals speak of their love-hate relationships with Facebook advertising. Although there’s no denying the power of effective Facebook ads, it’s easy to get lost in the process and find that your ads aren’t bringing home the ROI you’d expected. The worst part is that a failed Facebook ad isn’t just a waste of […]
What to Post on Social Media During the COVID Crisis
Venues are closed. Most of us are sheltering in place. Many couples are forced to reschedule, or worse, in the midst of financial uncertainly, scaling back, eloping or cancelling their weddings altogether. In time like these, it’s more important than ever to stay top-of-mind and offer value to current and potential clients in order to […]
