The most successful catering companies aren’t just known for their complex flavor profiles and exquisite presentation; they’ve also got marketing chops that have earned them a formidable industry reputation. Even the best tasting dishes won’t bring in the revenue if nobody knows about them, so your marketing game needs to be just as strong as […]
4 Wedding Business Trends to Level Up Your Company in 2020
For most people, the new year is a time for setting resolutions to become a better version of yourself. If you run a business, you may have a similar process in your company as you’re swapping out for a new calendar. Whether you’re looking to double your social media followers or boost your revenue for […]
10 Things Backcountry Skiing Can Teach You about Being a Great Marketer
Living and skiing in my hometown reminds me a lot of the challenges and joys of marketing online. First, like the Internet itself, Mammoth Mountain can be a fairly crowded place. It’s huge to be sure, but the resort is within driving distance of two major metropolitan areas, L.A. and San Fransisco. Millions of […]
Why Your Marketing Isn’t Generating More Inquiries (and what to do about it)
The last thing you want to do as a wedding pro is to spend time and money wooing clients but end up with no interest or inquires about your product or service – and it happens all too often! There you are, ready to take bookings and/or ship products and potential customers are slipping through your […]
Christie Osborne Named to Prestigious Industry Advisory Board
FOR IMMEDIATE RELEASE The International Academy of Wedding and Event Planning (IAWEP) is pleased to announce their 2018-19 Advisory Boards. “2018 has already been an exciting year for the International Academy of Wedding and Event Planning,” shares Kylie Carlson, the Academy’s CEO and Founder. “With that, we’re thrilled to continue the momentum by assembling top […]
