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Course Outline

• Your Social Media MEASURED! Course

  The simple 3-step system for streamlining, testing and measuring Social Media Success. You don't have to be a data nerd to gain powerful insights from your analytics. In fact, this course was designed with creatives in mind.

  • Simple Strategies for Better Measurement Module

    The easiest way to gain insights from your data is to categorize it into larger buckets. This module will show you how.

    • Deciding What Content Matters Lesson

      In this lesson, you'll brainstorm topics to measure and fill out the planning worksheet to prepare you for measuring and tracking in the next module.

    • Planning Your Tests & Experiments Lesson
  • Keys to Accurate Tracking Module
    • Driving Traffic and Inquiries with Social Media Lesson
    • Getting Juicier Details with Link Tracking Lesson
    • Link Tracking Perfection Lesson
    • Setting Up Conversion Goals to Track Inquiries Lesson
  • Evaluation and Action Module
    • Analysis for Right-Brained Creatives Lesson
    • Measuring what Matters with Basic Google Analytics Reports Lesson