I recently had the honor of being a guest on the Wedding Industry Insider Podcast with Eddie Babbage. Let me just say up front, Eddie, who is also the founder of Timeline Genius, is one of the smartest individuals I know. Hailing from a startup and tech background, Eddie knows how to run a successful, […]
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Mountainside
Are You Marketing Like A Failing College Student?
Did you know that just after grad school I taught US History at a small, public university? At the close of each semester, a student would schedule time with me and say something along the lines of: “Ms. Osborne, I need to get a B in this class,” or, “I need to pass this class. […]
Ideal Client or Fairy Tale? How to Tell if Your Ideal Client Really Exists
By now you’ve probably heard of the “Ideal Client.” That mythical creature that loves everything about you, your work and your business. She has money falling out of her pockets and her only desire is to ply you with cash and complements for the amazing work that you do. Sound to good to be true? Maybe it […]
