When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
Research
Mountainside
The Power of Competitive Market Research
Have you ever looked out at the market and felt like your work was just a commodity? Do you feel as if clients see your offerings as indistinguishable from those of your competitors? If you thought ‘yes’ in response to these questions, the truth is that you’re not alone. In today’s oversaturated market, it has […]
The Secret to Discovering and Engaging Your Ideal Client Avatar
Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
