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Content Strategy


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By Christie Osborne

Email Marketing Strategies that Resonate with Every Generation

Marketing is really just a giant puzzle that challenges business owners to find the right formula that attracts ideal clients and influences their purchasing decisions. Yet, it can feel challenging when you feel the need to reach every generation in the market, especially when you consider that the oldest members of Generation Z are in […]

· Categorized: Content Strategy · Tagged: cross generational marketing, email marketing, Gen X, Gen Y, Gen Z, millennials

By Christie Osborne

The Key to Discovering Core Content Pillars for Your Event Business

There’s no denying the value of effective content marketing; it’s a strategy that can solidify your event business’ brand presence in the marketplace, appeal to your ideal clients, and ultimately boost your profitability. However, many see developing a marketing strategy as an arduous task. Suck folks are overwhelmed by the thought of constantly churning out […]

· Categorized: Content Strategy · Tagged: content marketing

By Christie Osborne

The Secret to Discovering and Engaging Your Ideal Client Avatar

Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]

· Categorized: Content Strategy, Research · Tagged: Ideal Client Avatar

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Data-Driven Marketing Tips

Filed Under: Content Strategy

Filed Under: News & Trends

Filed Under: AI - Artificial Intelligence

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