When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
5 Steps for Using Data and Analytics to Grow Inquiries and Sales
Do you feel like your marketing is working, but your business still isn’t growing at the pace you’d like? You probably don’t need more marketing, you need better marketing and looking at the right numbers and analytics can help. While plenty of people review readily available metrics social likes, follower count, website traffic, or time […]
2 Key Reasons Your Website Needs a Thank You Page
Take a moment to consider your marketing mix. It’s likely made up of assorted tactics—ad campaigns, editorial columns, social media messaging, trade shows, and the like. Together, they are designed to drive interested people to your website. Sound about right? While all of that is well and good, the smartest business owners recognize that an […]
