Did you know that just after grad school I taught US History at a small, public university? At the close of each semester, a student would schedule time with me and say something along the lines of: “Ms. Osborne, I need to get a B in this class,” or, “I need to pass this class. […]
Ideal Client or Fairy Tale? How to Tell if Your Ideal Client Really Exists
By now you’ve probably heard of the “Ideal Client.” That mythical creature that loves everything about you, your work and your business. She has money falling out of her pockets and her only desire is to ply you with cash and complements for the amazing work that you do. Sound to good to be true? Maybe it […]
A Portrait of the 2016 Wedding Couple: Splendid Insights Global Wedding Study Highlights
The 2016 Global Wedding Report from Splendid Insights is out. The report consists of survey responses from more than 16,000 couples who tied the knot in 2015. This study offers information about demographics, wedding day priorities, hiring decisions and how brides are finding their vendors. The report includes a number of reassuring findings as well as some surprising ones. Here are some […]
7 Website Must-Haves for Turning Traffic into Inquiries
You have a website. You get traffic to your website. But something’s wrong. You’re not getting as many inquiries as you’d like. Stop and take a really good look at your website. It’s a mess. Isn’t it? It’s been neglected with out-of-date images and missing information. The design is generic and outdated and the content is lackluster. […]
Tools of the Trade: Getting Free Publicity with HARO
You need more exposure for your business. You need more web traffic. You need more acknowledgement and accolades. Exposure = traffic. Traffic = brides. Acknowledgement and accolades = trust. And trust turns traffic into inquires. But you’re stuck. You’ve pitched your business to PR companies and bloggers, but you’re having trouble making progress. You’re not getting picked […]
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