Living and skiing in my hometown reminds me a lot of the challenges and joys of marketing online. First, like the Internet itself, Mammoth Mountain can be a fairly crowded place. It’s huge to be sure, but the resort is within driving distance of two major metropolitan areas, L.A. and San Fransisco. Millions of […]
How A Perfect Grade in College Stats Made Me Better At Business
As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
What It’s Really Like To Climb a Mountain and Run a Business {Personal}
A friend of mine recently reached out to our Mastermind Group and wrote this: I’m feeling rather under-inspired and just blah about online business these last couple days. You know the mountain climbing times…. anyone else? Revenue is fine…. but I don’t know… anyone else understand? Ahhhh, yes. I understand this. I understand completely. I […]
The Hiding Game {Personal}
My hiding started with my wedding blog. I was an academic. I was serious. I thought big thoughts and wrote big words. I was published. I was a history professor. This was all VERY serious business. (Ask any academic.) Wedding blogs, by contrast, are not so serious. A few “serious” friends I had who […]