Not all business support is created equal. Learn what strategists do differently—and how to avoid hiring the right person in the wrong order.
Running a Business
Mountainside
10 Things Backcountry Skiing Can Teach You about Being a Great Marketer
Living and skiing in my hometown reminds me a lot of the challenges and joys of marketing online. First, like the Internet itself, Mammoth Mountain can be a fairly crowded place. It’s huge to be sure, but the resort is within driving distance of two major metropolitan areas, L.A. and San Fransisco. Millions of […]
How A Perfect Grade in College Stats Made Me Better At Business
As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
