You’re in the business of booking brides. Everything you do to market your business is oriented toward this single goal. No brides = no business. It’s that simple. So why would you care about getting published on, or working with, a wedding blog? Let me start with this with a tale of two customers. You […]
Are You Marketing Like A Failing College Student?
Did you know that just after grad school I taught US History at a small, public university? At the close of each semester, a student would schedule time with me and say something along the lines of: “Ms. Osborne, I need to get a B in this class,” or, “I need to pass this class. […]
Ideal Client or Fairy Tale? How to Tell if Your Ideal Client Really Exists
By now you’ve probably heard of the “Ideal Client.” That mythical creature that loves everything about you, your work and your business. She has money falling out of her pockets and her only desire is to ply you with cash and complements for the amazing work that you do. Sound to good to be true? Maybe it […]
