There’s no denying the value of effective content marketing; it’s a strategy that can solidify your event business’ brand presence in the marketplace, appeal to your ideal clients, and ultimately boost your profitability. However, many see developing a marketing strategy as an arduous task. Suck folks are overwhelmed by the thought of constantly churning out […]
The Secret to Discovering and Engaging Your Ideal Client Avatar
Understanding your Ideal Client Avatar (ICA) is key to nailing down an effective marketing strategy that helps to bring in new business. Failing to take the time to understand your ICA can result in ads that miss the mark with potential clients. Fortunately, performing an ICA assessment helps to ensure you’re targeting the right kind […]
An Event Pro’s Guide to Advertising on Facebook
Many event professionals speak of their love-hate relationships with Facebook advertising. Although there’s no denying the power of effective Facebook ads, it’s easy to get lost in the process and find that your ads aren’t bringing home the ROI you’d expected. The worst part is that a failed Facebook ad isn’t just a waste of […]
