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Articles by Christie

By Christie Osborne

The Right (and Wrong) Way to Think About Your Web Analytics

The most common question I get is a simple one: How do I make more money? Every business owner asks themselves this at some point or another. Surely, it’s been on your mind before. Increasing your profit margin is always a worthwhile goal, but becomes especially critical when the economy is down, or even during […]

· Categorized: Measurement · Tagged: google analytics, website analytics

By Christie Osborne

The Power of Competitive Market Research

Have you ever looked out at the market and felt like your work was just a commodity? Do you feel as if clients see your offerings as indistinguishable from those of your competitors? If you thought ‘yes’ in response to these questions, the truth is that you’re not alone. In today’s oversaturated market, it has […]

· Categorized: Research · Tagged: competitive research

By Christie Osborne

A Guide to Marketing Audits for Creative Professionals

Have you ever found yourself with what you thought was a marketing budget, only to find that you’re not seeing the results you’d expected? Maybe you’re spinning your wheels, wondering where all that money went, and where all of your ideal clients are. Spending valuable time and resources for little to no return is frustrating, […]

· Categorized: Content Strategy · Tagged: audits, marketing audit

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Data-Driven Marketing Tips

Filed Under: News & Trends

Filed Under: AI - Artificial Intelligence

Filed Under: Research

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