Do you feel like your marketing is working, but your business still isn’t growing at the pace you’d like? You probably don’t need more marketing, you need better marketing and looking at the right numbers and analytics can help. While plenty of people review readily available metrics social likes, follower count, website traffic, or time […]
2 Key Reasons Your Website Needs a Thank You Page
Take a moment to consider your marketing mix. It’s likely made up of assorted tactics—ad campaigns, editorial columns, social media messaging, trade shows, and the like. Together, they are designed to drive interested people to your website. Sound about right? While all of that is well and good, the smartest business owners recognize that an […]
The Right (and Wrong) Way to Think About Your Web Analytics
The most common question I get is a simple one: How do I make more money? Every business owner asks themselves this at some point or another. Surely, it’s been on your mind before. Increasing your profit margin is always a worthwhile goal, but becomes especially critical when the economy is down, or even during […]
