What new automation features mean for trust-based marketing—and how to adapt without losing control. Despite all the hype, about smart, AI-driven optimizations, Imagine that your next Meta ad campaign completely failed. Imagine it got clicks and the reports said it was performing well. You (or your ad manager) did everything right. Meta’s new tools did […]
You Built the System… Now What?
Not all business support is created equal. Learn what strategists do differently—and how to avoid hiring the right person in the wrong order.
How 2025 Tariffs Are Impacting the Wedding Industry
Maybe you thought tariffs were someone else’s problem… Folks in the U.S. have been talking about tariffs since 2016—when they first became a political flashpoint. They made headlines again in 2018, when tariffs on steel (25%) and aluminum (10%) imports from multiple countries, including Canada, Mexico, and the EU. While many Trump-era tariffs were held […]
