You need more exposure for your business. You need more web traffic. You need more acknowledgement and accolades. Exposure = traffic. Traffic = brides. Acknowledgement and accolades = trust. And trust turns traffic into inquires. But you’re stuck. You’ve pitched your business to PR companies and bloggers, but you’re having trouble making progress. You’re not getting picked […]
Crazy Money-Wasting Marketing Strategy
I was sitting in a meeting with two local wedding vendors. One was a representative for a huge multi-million dollar corporation, the other a small business person like you. Before me was a color-coded spreadsheet, listing a dozen local and regional bridal shows that these vendors wanted to attend. They were asking for the financial support of […]
Is the Average Couple Hurting Your Wedding Business
What you’ve been told about marketing is probably wrong. You’ve seen those wedding industry surveys that tell you the average wedding budget, the average age, the average household income, and the average education level of the so-called “Average Wedding Couple.” And you noticed that this “Average Wedding Couple” finds inspiration on wedding blogs, Pinterest, and […]
