My hiding started with my wedding blog. I was an academic. I was serious. I thought big thoughts and wrote big words. I was published. I was a history professor. This was all VERY serious business. (Ask any academic.) Wedding blogs, by contrast, are not so serious. A few “serious” friends I had who […]
3 More Tips for Marketing to Millennial Couples
Wedding MBA 2016 Recap With more than 91% of engaged couples in the Millennial generation, it’s no wonder that one of the strongest themes to emerge at Wedding MBA was “Marketing to Millennials.” In keeping with that theme, I have three more tips for you. If you missed the first three tips, check them out here.
Top 3 Tips for Marketing to Millennial Couples
Wedding MBA 2016 Recap I’m just back from Wedding MBA 2016 and I’m excited to report that some strong themes emerged, especially in regard to Marketing to Millennial Couples. Good thing, because according to Splendid Insight’s 2016 Global Wedding Report, Millennial couples now make up 91% of the market. So I thought I’d […]
How Having A Blog (And Not Just a Website) Grows Your Wedding Business
Maybe you have a big, beautiful, deliciously designed website and you’re getting some traffic, but nothing like the amount of traffic that you want. Or maybe you know you need a redesign and can’t afford it, so you need traffic and leads first. Here’s the problem: The internet currently has nearly 5 billion websites and […]
How to Grow Your Business with Online Influencers
You’re in the business of booking brides. Everything you do to market your business is oriented toward this single goal. No brides = no business. It’s that simple. So why would you care about getting published on, or working with, a wedding blog? Let me start with this with a tale of two customers. You […]
