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By Christie Osborne

How to Adjust Your Social Media Posts During a Crisis

When a crisis hits, whether it’s a wild fire or a global pandemic, it’s hard to know how to react appropriately on social media. Should you continue to market your business? Is it OK to highlight previous events? Should I post updates about the crisis? When can we “go back to normal” with social posts? […]

· Categorized: Crisis Communication · Tagged: covid-19, natural disasters, social media

By Christie Osborne

Eliminate Social Media Writers Block with These Two Steps

Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]

· Categorized: Content Strategy · Tagged: market research, social media

By Christie Osborne

The Secret Weapon To Grow Your Social Media Audience

This year, you’re working smarter, not harder. You’re committed to scheduling all of your social media posts. You’ve signed up for Hootsuite (or Buffer or Edgar or Sensible, or whichever.) You’re ready to crush it with audience building and growing brand awareness and reach. And then… You get a nasty case of social media writer’s […]

· Categorized: Content Strategy · Tagged: editorial calendar, social media

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Data-Driven Marketing Tips

Filed Under: Content Strategy

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