Wedding MBA 2016 Recap I’m just back from Wedding MBA 2016 and I’m excited to report that some strong themes emerged, especially in regard to Marketing to Millennial Couples. Good thing, because according to Splendid Insight’s 2016 Global Wedding Report, Millennial couples now make up 91% of the market. So I thought I’d […]
Content Strategy
Mountainside
7 Website Must-Haves for Turning Traffic into Inquiries
You have a website. You get traffic to your website. But something’s wrong. You’re not getting as many inquiries as you’d like. Stop and take a really good look at your website. It’s a mess. Isn’t it? It’s been neglected with out-of-date images and missing information. The design is generic and outdated and the content is lackluster. […]
Crazy Money-Wasting Marketing Strategy
I was sitting in a meeting with two local wedding vendors. One was a representative for a huge multi-million dollar corporation, the other a small business person like you. Before me was a color-coded spreadsheet, listing a dozen local and regional bridal shows that these vendors wanted to attend. They were asking for the financial support of […]
