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Data Driven Marketing for Service-based Businesses

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By Christie Osborne

Eliminate Social Media Writers Block with These Two Steps

Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]

· Categorized: Content Strategy · Tagged: market research, social media

By Christie Osborne

How to Get More Wedding Inquiries this Year (Hint: Mind Your Funnel)

Things change fast in the wedding industry. Like lightening fast. Algorithm changes can knock down your search engine rankings or social media engagement overnight. The wedding trends you thoughtfully incorporated into your styled shoot aren’t fresh, unique or unexpected enough for the wedding blogger you submitted to. And a new crop of young brides turned wedding […]

· Categorized: Content Strategy · Tagged: analytics, marketing, sales funnel

By Christie Osborne

How A Perfect Grade in College Stats Made Me Better At Business

As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]

· Categorized: Content Strategy · Tagged: marketing, running a business

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Data-Driven Marketing Tips

Filed Under: News & Trends

Filed Under: AI - Artificial Intelligence

Filed Under: Research

Filed Under: Tech (&) Tools

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