From Inquiry to Booked.
Build Your Marketing Visibility Map
A hands-on pre-event workshop for Texas Event summit attendees will find their unique Marketing Visibility Map. This workshop is for event and travel professionals who want to know exactly which marketing and sales ideas are worth acting on for your business and which ones can wait.
Don't Solve the Wrong Problem
You're already going to the Texas Event Summit.
You'll spend two days learning from smart people, hearing good ideas, and thinking about what you want to do differently in your business.
Here's the challenge: most of those ideas are good. Some of them are the right move for your business right now. Others aren't. They're bad, but they could be solving a problem you don't actually have.
Without knowing your real marketing gap, you're guessing. And the wrong tactic, implemented well, doesn't just fail. It delays the fix.
This workshop is how you stop guessing.
A Hands On Workshop
In three and a half hours, you'll do a real diagnostic of your own business. Not a framework exercise. Not a hypothetical. Your actual analytics. Your actual inquiry funnel. Your actual numbers.
By the time you walk into the summit, you'll know:
- Where your marketing is actually breaking down
- What type of gap you have — visibility, conversion, follow-up, or offer
- Which sessions and vendors at this summit are worth your attention, and which ones aren't solving your problem
The Work You'll Do
Step 1: Read the data — We walk through your analytics together. You'll answer a handful of specific questions about your leads, your traffic, your conversion rate, and your booking patterns. Most people are surprised by what they find.
Step 2: Identify Your Next Best Step — You'll map your inquiry funnel from first touch to booking decision and identify exactly where it breaks. Every marketing gap points to a system gap. We'll find yours and identify the next best step to fix the problem.
Step 3: Prioritize Your Plan — You'll write one clear sentence: what your primary marketing gap is and what the data shows. That sentence is what makes every vendor pitch, every new tactic, and every session at this summit easier to evaluate
What you'll walk away with
- A clear picture of where your leads are coming from and where you're losing them
- A labeled map of your inquiry funnel with the gap identified
- Your gap type named: visibility, conversion, follow-up, or offer
- A completed written assessment you can act on immediately
- Clarity on what your business actually needs before investing in anything new
This hands-on workshop right for you if...
and want to leave with more than a list of ideas
and weren't sure why results were mixed.
but don't always have a clear picture of what's actually working
about what will work for you (and what probably won't) before you spend money trying to fix it
Real Results
Curated Entertainment Saved Time and Money Following Christie's AdviceHow Curated Entertainment Saved Time and Money After Seeing Christie Speak
The Situation: Velia was spending a ton of time and money marketing her business on Social Media. She was taking good advice from social media experts.
The Problem: The advice she was following wasn't right for her business at that time. She needed more.
The Results: After seeing Christie speak at Catersource, she started giving people a reason to move from social media to discover more about services and how to contact on her website. This simple change was free and resulted in an uptick in interest and inquiries.
Velia Amarasingham
Curated Entertainment
What people say about Christie's Workshops
One of my favorite speakers. So informed on the topic she discussed but also great at presenting.
NACE Experience Attendee Feedback
Every time I see Christie speak I learn so much, she makes the content super digestible.
TSE / Catersource Attendee Feedback
Very beneficial! Christie provided a lot of great context, background and action steps. Anyone can utilize these tools and steps..
NACE Experience Attendee Feedback
FAQ
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Space Is Limited
Because this is a live, hands-on event, space is limited. Get your ticket today and enjoy a discount and pre-event bonuses.
