When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
Market Research
Mountainside
Eliminate Social Media Writers Block with These Two Steps
Does your social media strategy look and feel something like this: Get photos from a real wedding you worked on. Publish the real wedding on your blog (or not). Post a few images on social media and exclaim: how much you LOVED working with the couple and what a great time you had!!! ❤️❤️❤️ And crickets… […]
Ideal Client or Fairy Tale? How to Tell if Your Ideal Client Really Exists
By now you’ve probably heard of the “Ideal Client.” That mythical creature that loves everything about you, your work and your business. She has money falling out of her pockets and her only desire is to ply you with cash and complements for the amazing work that you do. Sound to good to be true? Maybe it […]
