When it comes to market research, many small event businesses either don’t bother or simply stalk and copy their competition. This can lead businesses to spend thousands of dollars and hundreds of hours on marketing that isn’t connecting you with your ideal clients or allowing your business to really grow. When you copy the competition, […]
Marketing Mistakes
Mountainside
Crazy Money-Wasting Marketing Strategy
I was sitting in a meeting with two local wedding vendors. One was a representative for a huge multi-million dollar corporation, the other a small business person like you. Before me was a color-coded spreadsheet, listing a dozen local and regional bridal shows that these vendors wanted to attend. They were asking for the financial support of […]
