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Articles by Christie

By Christie Osborne

Is the Average Couple Hurting Your Wedding Business

What you’ve been told about marketing is probably wrong. You’ve seen those wedding industry surveys that tell you the average wedding budget, the average age, the average household income, and the average education level of the so-called “Average Wedding Couple.” And you noticed that this “Average Wedding Couple” finds inspiration on wedding blogs, Pinterest, and […]

· Categorized: Content Strategy · Tagged: Ideal Client Avatar

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