As a freshman in college, I got a perfect score in my college stats class. That means I got 100s on all my homework and tests. That 4.0 on my report card didn’t represent 90%, 95% or even 99%. It represented perfection: 100%. I was one of four out of 25 who finished the course that […]
Marketing
Mountainside
My Marketing Framework Revealed on the Wedding Industry Insider Podcast
I recently had the honor of being a guest on the Wedding Industry Insider Podcast with Eddie Babbage. Let me just say up front, Eddie, who is also the founder of Timeline Genius, is one of the smartest individuals I know. Hailing from a startup and tech background, Eddie knows how to run a successful, […]
How to Grow Your Business with Online Influencers
You’re in the business of booking brides. Everything you do to market your business is oriented toward this single goal. No brides = no business. It’s that simple. So why would you care about getting published on, or working with, a wedding blog? Let me start with this with a tale of two customers. You […]
