You get 3 on-demand modules with 5 lessons and 10 video content and workbooks to take you through campaign planning, measurement, and evaluation. Each lesson and video breaks down the steps for understanding and evaluating your analytics. There are also step-by-step, how-to videos that help you set up and manage your tech like a pro.
MODULES + LESSONS
STEP 1: DECIDE WHAT TO MEASURE
- Lesson 1: A simple method for measuring what matters to gain deeper insights.
STEP 2: MEASURE AND TEST YOUR CONTENT
- Lesson 2: Beyond top posts. Understanding what types of content get the best engagement
- Lesson 3: Understanding what types of content get the most inquiries
STEP 3: EVALUATE AND TAKE ACTION
- Lesson 4: Measurement and analysis for right-brained creative
- Lesson 5: Putting it all together