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Mountainside Media

Data Based Marketing for Event and Wedding Pros

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Enroll in Measured! (beta)

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(Beta)

EASY ANALYTICS FOR GETTING MORE CLIENTS

Designed specifically for wedding pros,
with Christie Osborne of Mountainside Media

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Learn to Use Data (Not Drama) to Attract Your Dream Clients

Are you measuring the most important things in your marketing in order to optimize it and generate more inquiries more consistently?

If not, this course is for you.

Walk away with your first, measurable campaign that skyrockets your online presence (social media, marketing, and website) and drives inquiries (and sales).

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Easy Analytics for Creatives

You don't have to be a data scientist or a math nerd to measure what matters in your marketing!

In fact, understanding analytics and important metrics doesn't have to be difficult, overwhelming, or time-consuming. You simply have to be observant and willing to take the time to test.

Ready to learn the three fundamental steps to measure and test any campaign? 

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Marketing Clarity in 3 Easy Steps.

In the MEASURED! (beta) course, you will learn three fundamental steps to measure anything and use it to set up your first campaign and understand once and for all, what drives inquires in your business. 

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Learn with Christie

With nearly ten years of experience measuring big campaigns and small, Christie is tested and analyzed millions of dollars worth of advertising campaigns and tens of millions of impressions on organic campaigns.

She has created an easy-to-understand, streamlined process for setting up and measuring marketing in a way that drives inquiries and grows small businesses.

In the MEASURED! (beta) course, Christie walks you through the 3-fundamental steps to setting up and measuring your campaigns properly.

By the end of this course, you will know what drives the most inquiries and how to optimize and test new ideas.

ENROLL

Frequently Asked Questions

What is a beta course and how is it different from a regular course? Expand

A beta course is a live instruction course that is given for the first time. Participants get direct access to the instructor and can help shape the course to their exact goals and needs. In exchange, beta testers are asked to provide ongoing feedback for each module of the course, so it can be improved upon. Beta testers will have lifetime access to future iterations of the course.

This particular beta course is set up in a group coaching format and includes weekly instruction and separate Q+A office hours.

If this is a beta course, why isn't it free? Expand

Simply put, there is an exchange of value. If you were to hire me to do this for you, retainer fees would start at $2,000/ month. Coaching and consulting starts at $1,200/ month.

To make things affordable, the beta course is offered at a deeply discounted rate and in a group coaching setting.

In exchange for participant feedback, I work hard to accommodate the group's needs.

For that exchange of value, participants pay a nominal fee.

You also get access to the full course when it launches in March. That will be priced at $497.

Can you guarentee I'll get more clients by the end of this course. Expand

Nope. It's marketing, not magic! In all seriousness, getting more clients is up to you. What I can guarantee is that you will have clarity about where your current clients come from and a solid plan for getting more of them and measuring your progress.

This is important for several reasons:

  1. It lets you focus on what truly works and stop wasting time on things that don't.
  2. It will show you how much of a return you're actually getting on your marketing efforts.
  3. It will help you to better direct outsourced vendors and freelancers. Let's face it, very few freelancers give you actionable reports that show you how they are making you money. This course will help you set up your own measurements that freelancers will use to be successful on your behalf.
What if I'm not tech savvy? Expand

A strong sense of curiosity and deep patience for the process is all you'll need. You will be supported with tech set up video tutorials along the way. If you absolutely don't want to do your own tech, you can upgrade for a small fee and Mountainside Media will take care of all the tech set up you'll need to be successful in the course.

I'm busy? How much time will this take? Expand

Plan on spending between 7-10 hours per week on the course. We will have weekly instruction webinars that will take around 90 minutes and optional 60-minute Q+A sessions each week. OUtside of instruction, plan to spend 5 hours or so on homework and an additional 15 minutes providing beta feedback.

If you cannot devote the time now, consider enrolling in the full, self-paced course when it launches.

The direct access to Christie and the lower price-point is for beta testers who can commit to going through the course and providing feedback.

What if I get stuck? Expand

No problem. You're expected to get stuck and it's actually a welcome part of the process. As a beta tester, if you and others are getting stuck in the same place, the course and instruction will be accommodated to meet your and your cohort's needs. That's one of the best parts of enrolling in a beta course. You will also have the option to purchase done-for-you and done-with-you support, such as tech set up, homework help and Voxer support.

What if I can't make the regularly scheduled meeting? Expand

Core instruction will take place every Tuesday for four weeks. If you cannot make the live instruction, you can watch the recording. Participants who miss the core instruction are especially encouraged to attend the Q+A sessions, offered weekly on Friday.

If you can't make either meeting but still want to take the beta course, additional 1-on-1 paid support will be offered, including homework help and Voxer support.

Tentative Course Schedule

Week 0: January 5 Week 1: January 12 WEEK 2: January 19 WEEK 3: January 26 WEEK 4: February 2 🎉 Celebration week: February 9
Week 0: January 5

Meet Your Cohort (OPTIONAL)

During this optional week, you'll meet your cohort and get key tips for success in the course.

This is important because we

Actions & Resources:

  1. Meet your cohort
  2. Course success tips
  3. Onboarding survey
Week 1: January 12

Measuring the Wedding Planning Journey (WPJ)

We will take a look at the wedding planning journey couples go through and how to set up marketing metrics that track couples through the entire journey and show the health of all of your marketing efforts, from social media posts to paid advertising.

By the end of this module, you will have a customized map for measuring what truly matters in your business.

Actions & Resources:

  1. Wedding Planning Journey measurement map
  2. Custom Goals, Objectives, and KPIs
WEEK 2: January 19

Setting up your Baseline metrics

In this module you will audit your current marketing mix to establish your baseline metrics. You will use these to optimize what's working, fix what's not, and dump ineffective tactics.

Actions & Resources:

  1. Marketing Journey Journal Entry
  2. Custom reporting templates
  3. Tech you need to measure through the WPJ
WEEK 3: January 26

Tracking Your Inquiries 

In week three, you will set up your Inquiry Campaign. This will be a series of tracked actions and marketing tactics that you will test in order to generate new inquiries.

Actions & Resources:

  1. UTM campaign tracking worksheet
  2. Set up conversion goals in GA.
  3. Evaluate gaps using the ROI worksheet
WEEK 4: February 2

TBD: Based on Student Need and Course Timeline.

Because this is a beta course, it's designed to capture student's feedback and address student needs that are unanticipated. Therefore the final week is reserved for any issues that came up that weren't covered in modules 1-3.

🎉 Celebration week: February 9

(OPTIONAL) Happy hour celebration with your cohort – TBD

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In the wake of 2020, few of us can afford to waste money on ineffective marketing and advertising. 

Discover what drives the most inquiries in your business by learning how to manage and analyze marketing in a simple, straight-forward way, created for wedding industry pros by a wedding industry veteran.

 

ENROLL NOW

Seats are Limited to 25 Students

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Mountainside Media. Located at: 94 Berner Street, Suite D, Office #3, Mammoth Lakes, CA 93546 Phone: 828-246-1741

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