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Mountainside Media

Data Based Marketing for Event and Wedding Pros

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Enroll in Measured! (mastermind)

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(Mastermind)

EASY ANALYTICS FOR GETTING MORE CLIENTS

Designed specifically for wedding pros,
with Christie Osborne of Mountainside Media

Scroll for an Exclusive Offer
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Learn to Use Data (Not Drama) to Attract Your Dream Clients

Are you measuring the most important things in your marketing in order to optimize it and generate more inquiries more consistently?

If not, this course is for you.

Walk away with your first, measurable campaign that skyrockets your online presence (social media, marketing, and website) and drives inquiries (and sales).

ENROLL
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Easy Analytics for Creatives

You don't have to be a data scientist or a math nerd to measure what matters in your marketing!

In fact, understanding analytics and important metrics doesn't have to be difficult, overwhelming, or time-consuming. You simply have to be observant and willing to take the time to test.

Ready to learn the three fundamental steps to measure and test any campaign? 

ENROLL NOW
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Marketing Clarity in 3 Easy Steps.

In the MEASURED! (beta) course, you will learn three fundamental steps to measure anything and use it to set up your first campaign and understand once and for all, what drives inquires in your business. 

ENROLL

Learn with Christie

With nearly ten years of experience measuring big campaigns and small, Christie is tested and analyzed millions of dollars worth of advertising campaigns and tens of millions of impressions on organic campaigns.

She has created an easy-to-understand, streamlined process for setting up and measuring marketing in a way that drives inquiries and grows small businesses.

In the MEASURED! (beta) course, Christie walks you through the 3-fundamental steps to setting up and measuring your campaigns properly.

By the end of this course, you will know what drives the most inquiries and how to optimize and test new ideas.

ENROLL

Frequently Asked Questions

Will this course just lead to other projects I'll have to invest in, such as SEO, social media management and ads? Expand

Maybe. But this course will also tell you what to prioritize, so you don't get overwhelmed with too many shoulds and to-dos.

Can you guarentee I'll get more clients by the end of this course. Expand

Nope. It's marketing, not magic! In all seriousness, getting more clients is up to you. What I can guarantee is that you will have clarity about where your current clients come from and a solid plan for getting more of them and measuring your progress.

This is important for several reasons:

  1. It lets you focus on what truly works and stop wasting time on things that don't.
  2. It will show you how much of a return you're actually getting on your marketing efforts.
  3. It will help you to better direct outsourced vendors and freelancers. Let's face it, very few freelancers give you actionable reports that show you how they are making you money. This course will help you set up your own measurements that freelancers will use to be successful on your behalf.
What if I'm not tech savvy? Expand

A strong sense of curiosity and deep patience for the process is all you'll need. You will be supported with tech set up video tutorials along the way. If you absolutely don't want to do your own tech, you can upgrade for a small fee and Mountainside Media will take care of all the tech set up you'll need to be successful in the course.

I'm busy? How much time will this take? Expand

Plan on spending between 3-5 hours per week on the course. We will have weekly 60-minute live instruction and optional 60-minute Q+A sessions each week. Outside of instruction, plan to spend 3 hours or so, watching how-to videos and setting up your tech.

If you cannot devote the time now, consider enrolling in the full, self-paced course when it launches.

This mastermind is for people who can make a small commitment to show up and do their best to stay on track.

What if I get stuck? Expand

No problem. You're expected to get stuck and it's actually a welcome part of the process. As a mastermind member, if you and others are getting stuck in the same place, the course and instruction will be accommodated to meet your and your cohort's needs. That's one of the best parts of enrolling in a mastermind. You will also have the option to purchase done-for-you and done-with-you support, such as tech set up, homework help and Voxer support.

What if I can't make the regularly scheduled meeting? Expand

Strategic instruction will take place every Tuesday. If you cannot make the live instruction, you can watch the recording. Participants who miss the core instruction are especially encouraged to attend the Q+A sessions, offered weekly on Friday.

If you can't make either meeting but still want to be a part of the mastermind, additional 1-on-1 paid support will be offered, including homework help and Voxer support.

Do you have a payment plan? Expand

Yes, there will be a payment plan of 50% deposit and 50% in 30 days.

I'm in Europe/South Africa/ Hawaii/Etc, what time of the day do you plan to have weekly workshops and Q&A? Expand

Live sessions will be 10am PST. I tried to accommodate as many time zones as possible, including Europe, South Africa, and Hawaii, without forcing people to wake up in the middle of the night to attend.

Is this suitable for a new business? Expand

I believe it is. It's designed to show you how to measure all of your efforts so that you can maximize time and money spent on marketing. You will be actively working on setting up your Google Analytics and planning marketing campaigns to measure for effectiveness. If you are currently marketing your business or plan to in the near future, this course will help you identify what is working the best for you and where you may need to change tactics.

Tentative Course Schedule

Get To Know First Sprint Second Sprint Third Sprint
Get To Know

Meet Your Cohort (OPTIONAL)

During this optional week, you'll meet your cohort and get key tips for success in the course.

This is important because we

Actions & Resources:

  1. Meet your cohort
  2. Course success tips
  3. Onboarding survey
First Sprint

Measuring the Wedding Planning Journey (WPJ)

We will take a look at the wedding planning journey couples go through and how to set up marketing metrics that track couples through the entire journey and show the health of all of your marketing efforts, from social media posts to paid advertising.

By the end of this sprint, you will have a customized map for measuring what truly matters in your business.

Actions & Resources:

  1. Wedding Planning Journey measurement map
  2. Custom Goals, Objectives, and KPIs
Second Sprint

Setting up your Baseline metrics

In this sprint you will audit your current marketing mix to establish your baseline metrics. You will use these to optimize what's working, fix what's not, and dump ineffective tactics.

Actions & Resources:

  1. Marketing Journey Journal Entry
  2. Custom reporting templates
  3. Tech you need to measure through the WPJ
Third Sprint

Tracking Your Inquiries 

In the third sprint, you will set up your Inquiry Campaign. This will be a series of tracked actions and marketing tactics that you will test in order to generate new inquiries.

Actions & Resources:

  1. UTM campaign tracking worksheet
  2. Set up conversion goals in GA.
  3. Evaluate gaps using the ROI worksheet
stop-wasting-money-on-marketing

In the wake of 2020, few of us can afford to waste money on ineffective marketing and advertising. 

Discover what drives the most inquiries in your business by learning how to manage and analyze marketing in a simple, straight-forward way, created for wedding industry pros by a wedding industry veteran.

Seats are Limited to 25 Students

BE SAGE INTENSIVE SPECIAL OFFER

Ready to get INTENSE? 

Be Sage Consulting and Mountainside Media have teamed up to offer you the ultimate marketing solution.

First, Be Sage Consulting along with 13 industry experts guide you in writing a real, working MARKETING PLAN for your business.

Then, you'll be enrolled in THIS mastermind where you will learn how to measure and optimize every aspect of your marketing plan to ensure that the assumption you made in your plan are accurate and actually making you money!

ENROLL NOW

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Mountainside Media. Located at: 94 Berner Street, Suite D, Office #3, Mammoth Lakes, CA 93546 Phone: 828-246-1741

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