The last thing you want to do as a wedding pro is to spend time and money wooing clients but end up with no interest or inquires about your product or service – and it happens all too often! There you are, ready to take bookings and/or ship products and potential customers are slipping through your […]
Things change fast in the wedding industry. Like lightening fast. Algorithm changes can knock down your search engine rankings or social media engagement overnight. The wedding trends you thoughtfully incorporated into your styled shoot aren’t fresh, unique or unexpected enough for the wedding blogger you submitted to. And a new crop of young brides turned wedding […]
I recently had the honor of being a guest on the Wedding Industry Insider Podcast with Eddie Babbage. Let me just say up front, Eddie, who is also the founder of Timeline Genius, is one of the smartest individuals I know. Hailing from a startup and tech background, Eddie knows how to run a successful, […]
Courtesy of OWN: Oprah Winfrey Network; AP Images/Invision It’s Monday. You promised yourself that you’d start blogging once a week. This was the year. You’d finally make the commitment. Your goal: to publish at least one post per week and to promote it on Tuesdays. But, much like last week, you have a nasty case […]
Wedding MBA 2016 Recap With more than 91% of engaged couples in the Millennial generation, it’s no wonder that one of the strongest themes to emerge at Wedding MBA was “Marketing to Millennials.” In keeping with that theme, I have three more tips for you. If you missed the first three tips, check them out here.